Monday, October 13, 2003
Status of [this] Blogger blog
I've been trying out a new Web-based blogging tool called Blogware and am sufficiently impressed with it that I'm going to prepare to move to that particular tool. So that's it for new Blog entries here at the Blogger version of David Akin. Archived entries will continue to be stored here and there is some meta data attached to this page that's still important. But if you want to see new entries or get an RSS/XML feed, head to http://davidakin.blogware.com.
Sunday, October 12, 2003
Perfect PR rules
Just ran across an ad for the following book while catching up on my reading:
Feeding the Media Beast: An Easy Recipe for Great Publicity
By Mark Mathis
Explains how to deal with journalists in a systematic way from the newsperson's point of view and establishes only 12 rules that cover everything any PR person ever needs to now.
This book was published in July, 2002 by Purdue University Press.
Anyone reading this blog care to pass on these 12 rules or comment on this book? I'm curious.
